By Ariel
Wednesday, November 18, 2009
Transit In-Equity
Tuesday, November 17, 2009
A Sustainable Future for Philadelphia

By Greg
For five years now I have chaired the board of The Ed Bacon Foundation, a nonprofit organization that for the past four years has hosted a student urban design competition. This competition challenges students across North America to focus on a site in Philadelphia that needs some innovative new ideas. This year we have taken the program to the next level through a partnership with the Philadelphia Center for Architecture, which co-hosted this year’s competition.
This year the competition was an urban sustainability design challenge. Titled "Brown to Green," it focused on a site in the Grays Ferry neighborhood of South Philadelphia that has been home to the DuPont Marshall Laboratory. DuPont recently vacated this massive piece of land along the Schuylkill River, creating the potential for an innovative new vision for this property's green future. Students all over North America have submitted their concepts for remaking this important site to have a productive and sustainable future. An expert jury recently assessed the entries, and selected some outstanding designs to receive $6,000 in prizes.
I am inviting you to join us in honoring the student winners at an awards ceremony on Tuesday December 8th. This event is always rewarding for me. It is rare that we can step back and look at big-picture ideas offered by young, creative minds from across North America. Once a year, this program gives us such an opportunity. In addition, it is about bringing the eyes of the nation’s top design students to Philadelphia. Speaking with the student winners in the past, it is clear that Philadelphia is not on many students’ radar screens outside the region; this program has been a venue for changing that.
Each year when we announce and honor the student winners, we also bestow the Edmund N. Bacon Prize on a national figure in urban development, design, or thought. This year the Prize recipient and keynote speaker will be Maurice Cox, Director of Design at the National Endowment for the Arts and former mayor of Charlottesville, VA. Mr. Cox has been a dynamic leader at the NEA, and a champion for exposing elected officials to the importance of design issues. He is a speaker not to be missed!
I hope you will join us on December 8th, help us honor the student winners, spend an evening with Maurice Cox, enjoy a nice dinner, and celebrate the potential for building a bright future for our city. Full details are available here: http://edbacon.org/browntogreen/ceremony.htm . Thanks for your support. I hope to see you on December 8th!
This year the competition was an urban sustainability design challenge. Titled "Brown to Green," it focused on a site in the Grays Ferry neighborhood of South Philadelphia that has been home to the DuPont Marshall Laboratory. DuPont recently vacated this massive piece of land along the Schuylkill River, creating the potential for an innovative new vision for this property's green future. Students all over North America have submitted their concepts for remaking this important site to have a productive and sustainable future. An expert jury recently assessed the entries, and selected some outstanding designs to receive $6,000 in prizes.
I am inviting you to join us in honoring the student winners at an awards ceremony on Tuesday December 8th. This event is always rewarding for me. It is rare that we can step back and look at big-picture ideas offered by young, creative minds from across North America. Once a year, this program gives us such an opportunity. In addition, it is about bringing the eyes of the nation’s top design students to Philadelphia. Speaking with the student winners in the past, it is clear that Philadelphia is not on many students’ radar screens outside the region; this program has been a venue for changing that.
Each year when we announce and honor the student winners, we also bestow the Edmund N. Bacon Prize on a national figure in urban development, design, or thought. This year the Prize recipient and keynote speaker will be Maurice Cox, Director of Design at the National Endowment for the Arts and former mayor of Charlottesville, VA. Mr. Cox has been a dynamic leader at the NEA, and a champion for exposing elected officials to the importance of design issues. He is a speaker not to be missed!
I hope you will join us on December 8th, help us honor the student winners, spend an evening with Maurice Cox, enjoy a nice dinner, and celebrate the potential for building a bright future for our city. Full details are available here: http://edbacon.org/
Friday, November 13, 2009
A Forum on the Future of Bus Shelters and Street Furniture
By Ariel
On Monday October 26th over 70 people attended A Forum on the Future of Bus Shelters and Street Furniture sponsored by the Mayor’s Office of Transportation and Utilities. The forum began with a presentation on the City’s intentions to issue an RFP for bus shelters and street furniture by Deputy Mayor Rina Cutler. Joe Minott of the Clean Air Council and the Next Great City Coalition shared his perspective on how a well structured bus shelter and street furniture contract can increase transit usage and improve the visual appeal of the City. Mary Tracy, who leads SCRUB: The Public Voice of Public Space Spoke about limiting the role of advertising in public spaces. Representatives from the leading street furniture vendors: CBSOutdoor, Cemusa, JCDecaux and Clear Channel spoke about their work in cities around the world. All answered questions posed by the audience.
Background
While various different types of street furniture have dotted city streets for centuries, the development of large scale “Street Furniture Programs,” (SFP) where cities install an array of bus shelters, benches and kiosks in a coordinated and strategic fashion is something relatively new. They are more important than they used to be too. Since the early 1990’s the City of Philadelphia has earned about $10 million from the advertising that is part of Philadelphia’s bus shelter contract. There are 260 shelters managed by CBS Outdoor on behalf of the city, 27 “Arts in Transit” shelters in Center City managed and maintained by the Center City District, 12 sculptural shelters along Chestnut Street in Center city and non-advertising shelters maintained by CDCs and private institutions.
The release of a Request For Proposals (RFP) for a bus shelter and street furniture program presents an opportunity to markedly expand the amenities offered and the revenue generated for the city. Boston, Chicago and Washington have made similar deals in the last decade. Boston (with Wall/Decaux) installed approximately 400 bus shelters and a variety of newsstands, information/advertising kiosks & automated public toilets (APTs) and is on track to receive an estimated $21.3 million dollars over a 20 year period (~$1 million per year). Chicago (with JCDecaux) has around 2,000 bus shelters, with assorted newsstands, information kiosks and the like and expects to bring in nearly $300 million over twenty years (~$15 million per year). Washington DC (with ClearChannel) is installing 700 bus shelters as part of a 20 year contract that is estimated to return to the district $150 million in revenue. Several factors influenced these SFPs and are important to keep in mind in Philadelphia.
Just from comparing Chicago and Boston we can see several of the factors affecting their respective SFPs. It is little wonder that with 4.2 times more bus shelters and back-lit information /advertising panels, Chicago makes far more ad revenue than Boston. However, there is no direct relationship between the number of shelters in a city and the amount of revenue made. Chicago makes around 14 times more money than Boston because its market is worth more. Research by PriceWaterhouse Coopers suggests that more money is made and consumed in the Chicago metropolitan region ($460 billion) than in the Boston region ($290 million). Philadelphia does slightly better than Boston, with a regional GDP of around $312 billion, but does not come close to Chicago. The market, however, does not determine everything. Cities may require different levels of maintenance or the distribution of shelters in neighborhoods that do not draw in as much advertising revenue. These demands come at a cost. Companies do not measure their profit in simply the amount of money they earn, but the percent return on the investment, and the more they invest in both the short and long term, the less the amount of their profits they are willing to share with the City.
Perspectives Heard at the Forum
Joe Minott and Mary Tracy (SCRUB) both emphasized that a new Street Furniture Program must, in fact, increase the number of bus shelters in low income neighborhoods, have a proactive maintenance schedule, be well integrated into SEPTA and be well designed. This approach met with little resistance from the attending vendors (CBS Outdoors, Cemusa, Clear Channel and JCDecaux). JCDecaux noted that 30% of their bus shelters earned 75% of the revenue, and it was clear that vendors have experience providing street furniture in all kinds of neighborhoods. More importantly almost all vendors noted that the cleanliness of their shelters was in their own best interest. Vendors, in the end, cared most about clarity in the RFP and making sure that all rights and responsibilities were clearly articulated.
The public who attended were concerned about three different issues, all of them specific to Philadelphia. Many who showed up cared deeply about supporting the arts through discounted advertising. The Deputy Mayor for Transportation and Utilities, Rina Cutler, noted that the City is committed to continue what is popularly known as the Arts-in-Transit program. There will be new guidelines and local non-profit arts organizations will be able to continue to promote their shows at
A representative of the Newsstand Association noted the concern of newsstand owners to keep the revenues from full-scale exterior ads on their stands. Newsstand owners frequently pay mortgages on their newsstand. The association requests that newsstands not be part of the RFP, but if they are to be included, the association wishes to work with the administration. The Deputy Mayor noted that she would be happy to meet with the association. The outcomes of such discussions will have real consequences on the value of other advertising in the city, and how much vendors are willing to pay. In fact, currently the City’s contract has a non-compete clause. If the City must compete with newsstand advertising, the value of the City’s advertising is likely to diminish and less revenue will come to the City.
Several noted that cities across the US have used SFP’s to fund bicycle amenities and bike sharing programs. These audience members hope that the upcoming Philadelphia SFP would provide an opportunity for the same in Philadelphia. Additional amenities such as bike racks and benches come at a cost and require additional revenue or a reduction in the revenue returned to the City. The addition of a bike-share system is even more complicated. In Montreal, each bike must generate over $1,000 of revenue per year to cover its costs. In Boston, each advertising panel brings in $888 dollars of revenue to the city per year. A bike share system in Philadelphia is not impossible, but the questions of how big must it be to work and how much less revenue the City is willing to accept, still looms large. The City has a study underway that outlines the market for a bike-share system in Philadelphia. It should be completed by the end of the year. It is not expected to be part of the street furniture RFP at this time.
So far the City has received over 1,000 responses to our online survey regarding street furniture and what respondents would like to see in the next contract.
• A majority of respondents suggested that real-time / next arrival schedule information should be an integral part of the next generation of bus shelters, followed by route maps and clear panels to be ale to see what is around the shelter. We will work with SEPTA in order to provide this information.
• Over 91% of Philadelphian’s think it is important to generate advertising revenue to support the City’s general fund and 66% are willing to add more advertising to generate additional revenue.
• Philadelphians are most excited to see Bus Shelters, Bike Shelters and Benches
As the integration of a Bike-Share system reveals, providing the amenities that citizens want within the context of a public-private partnership is complicated. The City sees an opportunity to inject non-tax revenue into the General Fund. All of the other issues such as low cost add space for arts and culture related non profits, a bike share system, and allowing advertising on privately owned newsstands has a cost to the city. Finding the right balance between revenue and amenities will largely dictate the amount of revenue the City will realize from this program.
On Monday October 26th over 70 people attended A Forum on the Future of Bus Shelters and Street Furniture sponsored by the Mayor’s Office of Transportation and Utilities. The forum began with a presentation on the City’s intentions to issue an RFP for bus shelters and street furniture by Deputy Mayor Rina Cutler. Joe Minott of the Clean Air Council and the Next Great City Coalition shared his perspective on how a well structured bus shelter and street furniture contract can increase transit usage and improve the visual appeal of the City. Mary Tracy, who leads SCRUB: The Public Voice of Public Space Spoke about limiting the role of advertising in public spaces. Representatives from the leading street furniture vendors: CBSOutdoor, Cemusa, JCDecaux and Clear Channel spoke about their work in cities around the world. All answered questions posed by the audience.
Background
While various different types of street furniture have dotted city streets for centuries, the development of large scale “Street Furniture Programs,” (SFP) where cities install an array of bus shelters, benches and kiosks in a coordinated and strategic fashion is something relatively new. They are more important than they used to be too. Since the early 1990’s the City of Philadelphia has earned about $10 million from the advertising that is part of Philadelphia’s bus shelter contract. There are 260 shelters managed by CBS Outdoor on behalf of the city, 27 “Arts in Transit” shelters in Center City managed and maintained by the Center City District, 12 sculptural shelters along Chestnut Street in Center city and non-advertising shelters maintained by CDCs and private institutions.
The release of a Request For Proposals (RFP) for a bus shelter and street furniture program presents an opportunity to markedly expand the amenities offered and the revenue generated for the city. Boston, Chicago and Washington have made similar deals in the last decade. Boston (with Wall/Decaux) installed approximately 400 bus shelters and a variety of newsstands, information/advertising kiosks & automated public toilets (APTs) and is on track to receive an estimated $21.3 million dollars over a 20 year period (~$1 million per year). Chicago (with JCDecaux) has around 2,000 bus shelters, with assorted newsstands, information kiosks and the like and expects to bring in nearly $300 million over twenty years (~$15 million per year). Washington DC (with ClearChannel) is installing 700 bus shelters as part of a 20 year contract that is estimated to return to the district $150 million in revenue. Several factors influenced these SFPs and are important to keep in mind in Philadelphia.
Just from comparing Chicago and Boston we can see several of the factors affecting their respective SFPs. It is little wonder that with 4.2 times more bus shelters and back-lit information /advertising panels, Chicago makes far more ad revenue than Boston. However, there is no direct relationship between the number of shelters in a city and the amount of revenue made. Chicago makes around 14 times more money than Boston because its market is worth more. Research by PriceWaterhouse Coopers suggests that more money is made and consumed in the Chicago metropolitan region ($460 billion) than in the Boston region ($290 million). Philadelphia does slightly better than Boston, with a regional GDP of around $312 billion, but does not come close to Chicago. The market, however, does not determine everything. Cities may require different levels of maintenance or the distribution of shelters in neighborhoods that do not draw in as much advertising revenue. These demands come at a cost. Companies do not measure their profit in simply the amount of money they earn, but the percent return on the investment, and the more they invest in both the short and long term, the less the amount of their profits they are willing to share with the City.
Perspectives Heard at the Forum
Joe Minott and Mary Tracy (SCRUB) both emphasized that a new Street Furniture Program must, in fact, increase the number of bus shelters in low income neighborhoods, have a proactive maintenance schedule, be well integrated into SEPTA and be well designed. This approach met with little resistance from the attending vendors (CBS Outdoors, Cemusa, Clear Channel and JCDecaux). JCDecaux noted that 30% of their bus shelters earned 75% of the revenue, and it was clear that vendors have experience providing street furniture in all kinds of neighborhoods. More importantly almost all vendors noted that the cleanliness of their shelters was in their own best interest. Vendors, in the end, cared most about clarity in the RFP and making sure that all rights and responsibilities were clearly articulated.
The public who attended were concerned about three different issues, all of them specific to Philadelphia. Many who showed up cared deeply about supporting the arts through discounted advertising. The Deputy Mayor for Transportation and Utilities, Rina Cutler, noted that the City is committed to continue what is popularly known as the Arts-in-Transit program. There will be new guidelines and local non-profit arts organizations will be able to continue to promote their shows at
A representative of the Newsstand Association noted the concern of newsstand owners to keep the revenues from full-scale exterior ads on their stands. Newsstand owners frequently pay mortgages on their newsstand. The association requests that newsstands not be part of the RFP, but if they are to be included, the association wishes to work with the administration. The Deputy Mayor noted that she would be happy to meet with the association. The outcomes of such discussions will have real consequences on the value of other advertising in the city, and how much vendors are willing to pay. In fact, currently the City’s contract has a non-compete clause. If the City must compete with newsstand advertising, the value of the City’s advertising is likely to diminish and less revenue will come to the City.
Several noted that cities across the US have used SFP’s to fund bicycle amenities and bike sharing programs. These audience members hope that the upcoming Philadelphia SFP would provide an opportunity for the same in Philadelphia. Additional amenities such as bike racks and benches come at a cost and require additional revenue or a reduction in the revenue returned to the City. The addition of a bike-share system is even more complicated. In Montreal, each bike must generate over $1,000 of revenue per year to cover its costs. In Boston, each advertising panel brings in $888 dollars of revenue to the city per year. A bike share system in Philadelphia is not impossible, but the questions of how big must it be to work and how much less revenue the City is willing to accept, still looms large. The City has a study underway that outlines the market for a bike-share system in Philadelphia. It should be completed by the end of the year. It is not expected to be part of the street furniture RFP at this time.
So far the City has received over 1,000 responses to our online survey regarding street furniture and what respondents would like to see in the next contract.
• A majority of respondents suggested that real-time / next arrival schedule information should be an integral part of the next generation of bus shelters, followed by route maps and clear panels to be ale to see what is around the shelter. We will work with SEPTA in order to provide this information.
• Over 91% of Philadelphian’s think it is important to generate advertising revenue to support the City’s general fund and 66% are willing to add more advertising to generate additional revenue.
• Philadelphians are most excited to see Bus Shelters, Bike Shelters and Benches
As the integration of a Bike-Share system reveals, providing the amenities that citizens want within the context of a public-private partnership is complicated. The City sees an opportunity to inject non-tax revenue into the General Fund. All of the other issues such as low cost add space for arts and culture related non profits, a bike share system, and allowing advertising on privately owned newsstands has a cost to the city. Finding the right balance between revenue and amenities will largely dictate the amount of revenue the City will realize from this program.
Wednesday, November 11, 2009
Food Access Event a Success
By Greg
Here are some photos:
Friday, November 6, 2009
A Dangerous Precedent
The following is from a guest blogger, Matt Crespi and is an interesting perspective on the transit strike.
With hundreds of thousands of Philadelphians affected by the TWU 234 strike, it’s not hard to find good reasons to be angry. Traffic jams, expensive cab rides, and other delays are irritating; hourly workers struggling to make ends meet being kept from work is heartbreaking; and students from kindergarten through college being kept out of school is appalling.
The disruption to daily life is rightfully getting a lot of attention, but there’s a larger, though less personally urgent, issue raised by the SETPA workers’ surprise strike, and it deserves consideration by both ordinary citizens and our highest ranking elected officials: a crippling transit strike took the city by surprise four hours before the polls opened.
This is no small matter. How many fewer votes were cast because of the strike may never be known, but it’s hard to imagine the number was not substantial. Though some voters rely on SEPTA to get to their polling places, they’re not the only ones were prevented from voting because of the strike. Major disruptions to routines and plans certainly make citizens less likely to vote, and the lack of warning ensured that creating backup plans would be as difficult as possible. Any parents who rely on SEPTA to get the kids to school and themselves to work woke up to two enormous problems, and any intention to vote would have taken a back seat to the immediate concerns of daily life.
Thankfully for the integrity of the election, most of the races were won in landslides, and it seems likely the strike made little difference. Were any of the major races close, the city might have seen apoplectic candidates tossing accusations of election tampering at union leaders, even demanding criminal investigations (perhaps not without cause).
Nine years ago, a few dozen inconvenienced voters here and there in Florida raised suspicions. A few hundred turned into court cases and questions of legitimacy. A transit strike on a busier election day could prevent thousands, even tens of thousands, of voters from getting to the polls. We shouldn’t wait for a transit strike on the eve of a closer election for a more visible office to realize this is a problem; public officials should eliminate that possibility immediately.
The citizenry wouldn’t stand for a strike designed to keep voters from the polls, but how is unintentional election tampering significantly better? And what’s to stop potentially immoral union leaders of the future, in Philadelphia or elsewhere, from orchestrating strikes for hidden political reasons? The current union leaders are already seen by some to be exercising too much power on their union’s behalf.
Police and firefighters aren’t allowed to strike because it would be a threat to public safety. Transit strikes on Election Day, especially surprise strikes, are a threat to democracy itself. Keeping voters from the polls undermines our entire political system, and doing so purposefully on a massive scale should be unconscionable to any American.
Transit strikes on Election Day should be made illegal, and the irresponsible union leaders who orchestrated such a strike this week owe the city a huge apology, if not their resignations.
With hundreds of thousands of Philadelphians affected by the TWU 234 strike, it’s not hard to find good reasons to be angry. Traffic jams, expensive cab rides, and other delays are irritating; hourly workers struggling to make ends meet being kept from work is heartbreaking; and students from kindergarten through college being kept out of school is appalling.
The disruption to daily life is rightfully getting a lot of attention, but there’s a larger, though less personally urgent, issue raised by the SETPA workers’ surprise strike, and it deserves consideration by both ordinary citizens and our highest ranking elected officials: a crippling transit strike took the city by surprise four hours before the polls opened.
This is no small matter. How many fewer votes were cast because of the strike may never be known, but it’s hard to imagine the number was not substantial. Though some voters rely on SEPTA to get to their polling places, they’re not the only ones were prevented from voting because of the strike. Major disruptions to routines and plans certainly make citizens less likely to vote, and the lack of warning ensured that creating backup plans would be as difficult as possible. Any parents who rely on SEPTA to get the kids to school and themselves to work woke up to two enormous problems, and any intention to vote would have taken a back seat to the immediate concerns of daily life.
Thankfully for the integrity of the election, most of the races were won in landslides, and it seems likely the strike made little difference. Were any of the major races close, the city might have seen apoplectic candidates tossing accusations of election tampering at union leaders, even demanding criminal investigations (perhaps not without cause).
Nine years ago, a few dozen inconvenienced voters here and there in Florida raised suspicions. A few hundred turned into court cases and questions of legitimacy. A transit strike on a busier election day could prevent thousands, even tens of thousands, of voters from getting to the polls. We shouldn’t wait for a transit strike on the eve of a closer election for a more visible office to realize this is a problem; public officials should eliminate that possibility immediately.
The citizenry wouldn’t stand for a strike designed to keep voters from the polls, but how is unintentional election tampering significantly better? And what’s to stop potentially immoral union leaders of the future, in Philadelphia or elsewhere, from orchestrating strikes for hidden political reasons? The current union leaders are already seen by some to be exercising too much power on their union’s behalf.
Police and firefighters aren’t allowed to strike because it would be a threat to public safety. Transit strikes on Election Day, especially surprise strikes, are a threat to democracy itself. Keeping voters from the polls undermines our entire political system, and doing so purposefully on a massive scale should be unconscionable to any American.
Transit strikes on Election Day should be made illegal, and the irresponsible union leaders who orchestrated such a strike this week owe the city a huge apology, if not their resignations.
Monday, November 2, 2009
How Goats came to LA
By Ariel
Betz’s project falls under the purview of the property management department for the CRA/LA with support by the CRA/LA chief executive officer, Cecillia Estolano, because it coincided with goals of investing in sustainability and clean technology. It didn’t hurt that as Betz puts it, the “setting was a pretty spectacular view.” The project, which utilized a goat herder an hour-and-a half outside of Los Angeles, was a significant public relations win, with five channels covering the project, one even from Japan. The goat herder, Ranchite Tivo Boer Goats, came with recommendations from Caltrans who used them to manage hilly land around their tracks.
Ranchite Tivo brought in 100 goats for a contracted five nights, though the work was done in two days. In addition to the permanent fencing surrounding the CRA property, portable electric fences were added as a precaution to kept the goats safely penned up. To that end a guard spent the night, and the local area Business Improvement District patrol kept a special eye out for the goats. But nothing happened, and this year no one is even spending the night.
Generally, Betz spends approximately $7,500 on clearing the lot, a price that is a function of how many weeds and how many people it would take to clear those weeds. It usually “takes a crew about 2 to three days to clear the hillside,” but the goats did it in just under half the cost and had the added benefit of being a hit with the office crowd. Not only were the goats very easy to get along with, “they [just] eat and sleep... and follow the leader” but they left it (having trimmed 98%) looking like “someone has manicured the property.” All the CRLA had to do was sweep off their droppings from adjoining sidewalks and staircases. They were so popular that neighboring Angelus Plaza senior citizen center hired them shortly thereafter to clean up their community garden.
Labels:
urban goats
Friday, October 30, 2009
Imagining Philadelphia

By Greg
As I mentioned in my previous post, there is a new book out called "Imagining Philadelphia: Edmund Bacon and the Future of the City," in which I have a chapter. The premise of the book is this: Ed Bacon, Philadelphia's famous former city planner wrote an article in 1959 called "Philadelphia in the Year 2009," imagining his hometown 50 years hence. Bacon has been referred to as a visionary countless times, still there are few writings where he predicted the conditions of a future date in this way.
Now that it is in fact 2009, the book looks at how effectively Bacon's vision matches the reality. The original article is the first chapter of the book. The rest of the chapters use the article as a jumping off point to look at Philadelphia's historical development, where we have come since 1959, and where we may take Philadelphia over the next 50 years. The book is edited by Drexel University professor Scott Knowles, who also has a chapter in the volume. Other chapters are by Guian McKee (University of Virginia), Eugenie Birch (University of Pennsylvania); Harris Steinberg (Director of Penn Praxis), and me.
Even if my writing were not included in the book, I am sure I would feel this was a pretty cool project. I hope you will order a copy and give it a read. As a teaser, here is the text from my talk the other night at the book launch event during the Design on the Delaware Conference.
Remarks at Design on the Delaware – October 28, 2009
By Greg Heller
I want to thank Scott for putting this book together, and thank you all for the opportunity to be here this evening.
To chart Philadelphia’s future we need a firm grasp on how we got here. Considering the significance of Philadelphia’s post-World-War II era of planning and development, there is shockingly little written about it. Thanks to Scott’s leadership, we are beginning to change that. This book is not a definitive work. It is the tip of a massive iceberg that many Philadelphians did not even know existed.
Ed Bacon’s 1959 article, “Philadelphia in the Year 2009” – the basis of this book – is a snapshot in time. My chapter puts the article in context, telling the story of Bacon’s life experiences leading to the writing of the article and giving a brief description of the 46 years of his life that followed. The chapter contains a synopsis of a long and fascinating life story that I tell in greater depth in a forthcoming biography that I have authored.
Bacon’s early life is characterized by his Quaker family, conflict with his overbearing father, and a childhood split between city and country life. He went to college at Cornell, then embarked on world travels ending up in Shanghai. Returning to Philadelphia, Bacon worked briefly for a local architect before being accepted at the Cranbrook Academy of Art in Michigan, under the tutelage of the Finnish architect-planner Eliel Saarinen. Bacon’s stay at Cranbrook was brief, however; Saarinen sent Bacon on assignment to the industrial city of Flint, where Bacon worked for several years.
Bacon was highly influenced by some new friends: Oskar Stonorov, Lewis Mumford, and Catherine Bauer – who were important figures in shaping the future federal priority on subsidized housing. Bacon began to believe that neighborhood design and housing could impact social conditions.
In Flint Bacon delved into local politics, mobilized grassroots organizations to lobby for better housing conditions, and was instrumental in gaining a federal earmark for housing funds. It was in Flint that he met and married his wife, Ruth. However, the powerful establishment thought little of the tenacious Bacon and his quasi-socialist ideas. In 1939 Bacon found his position eliminated, and no hope for a future in Flint.
Bacon returned to Philadelphia where he got a job as director of a nonprofit housing advocacy organization. He also became involved with a new young people’s group called the City Policy Committee. Through a long process that established the Committee’s legitimacy, the group successfully influenced City Council to create a modern city planning commission in 1942.
With World War II raging, Bacon quit his job and joined the Navy, where he was part of the Battles of Iwo Jima and Okinawa. Upon returning home, Oskar Stonorov convinced Bacon to work with him on designing a massive city planning show – the 1947 Better Philadelphia Exhibition.
To work on the exhibition, Bacon was brought onto the City Planning Commission’s payroll, where he remained after the show was over. After one director left and another died in office, Bacon was invited to become planning director in 1949. He accepted. In 1951, largely thanks to the work of the City Policy Committee’s members, Philadelphia gained a new charter and Joseph Clark was elected Mayor, marking the beginning of the reform era in Philadelphia government.
Bacon’s focus early in his tenure as planning director was on building communities with sound planning and better housing to improve the neediest areas of the city. The 1949 federal housing act presented cities with massive resources for urban renewal. However, Bacon rejected the popular notion of wholesale bulldozing of slums – arguing for a more sensitive approach that valued neighborhood preservation. Working with designers like Stonorov and Louis Kahn, Bacon tried to apply a philosophy of urban renewal that Architectural Forum characterized as “Clearing Slums with Penicillin, Not Surgery.”
Through the 1950s, Philadelphia proved successful in attaining substantial funding and attention, attracting the eyes of the nation to projects such as Society Hill, Eastwick, and Penn Center. However, research reveals that Bacon’s role in these projects was surprisingly limited. Bacon is often compared to development czars in other cities, like Robert Moses in New York, and Ed Logue in Boston. However, except for a brief period in the late 1960s when Bacon served in a dual capacity, he was not a development czar; he was the planning director.
Philadelphia had a development coordinator in the 1950s named Bill Rafsky, a man known for his skill in lobbying for federal funds, and his close relationship with the mayors. Rafsky steered the city’s redevelopment program in ways that Bacon disagreed with, but had little ability to change. Why then when Philadelphia gained international acclaim, was it Bacon who became the face of an era? This is a principle question that I seek to answer in my chapter.
When we study Bacon’s actual role we see that functionally Bacon was a department head with limited power and access to funds. However, through his own initiative he was continually putting himself in the spotlight to sell the media on Philadelphia’s progress. He sought out businessmen and high-level government officials, to convince them of certain ideas that he wanted to see realized.
I argue that Bacon’s success was rooted not primarily in his skill as a physical designer, but in his abilities as a salesman of ideas. He learned to market planning ideas effectively to powerful decision-makers, gain buy-in, and make the ideas resonate in the public consciousness. This was a tremendously powerful skill that other planners and designers of the era lacked or never knew was necessary. I state in my chapter:
Renowned Philadelphia-based architect Louis Kahn said, “If your ideas are right, they—the businessmen and the politicians—will come to you.” Bacon, in contrast, believed that an effective planner had to sell his ideas actively in a persuasive way. Kahn called Bacon “A planner who thinks he is a politician.” Kahn was largely right. Bacon spent his career taking new or existing ideas, filling them out into compelling concepts, and marketing them to key decision makers.
Bacon’s ability to work with governmental and private-sector players can be traced back to his days in Flint, where he carried out forays into politics that turned out disastrously. However, he learned from his mistakes, and after his experience with the City Policy Committee, Bacon was thoroughly familiar with how to work with powerful decision makers. The Better Philadelphia Exhibition taught Bacon how a strong visual image, marketed the right way can change people’s perceptions and expectations.
The evolution of Bacon’s skill as a salesman of ideas is a major thread of my chapter.
Penn Center – one of the projects for which Bacon is most famous – presents a strong example of Bacon’s salesmanship strategy. By the early 1950s Philadelphia west of City Hall was divided by the “Chinese Wall,” the Pennsylvania Railroad’s massive viaduct. Ideas for removing the wall and building a new civic space went back decades.
It is important to recognize that the City did not have jurisdiction over this land. It was the private property of the Pennsylvania Railroad. Bacon saw that in order for the Railroad to develop a major civic project – rather than selling off the land piecemeal – someone would have to convince the conservative executives that it was in their best interest to do so. While it was not in Bacon’s job description, he took on this task.
Initially Bacon worked with a committee of the American Institute of Architects chaired by Louis Kahn to conceive a vision to present to the Railroad. However, Kahn left for Rome, and Bacon decided to abandon the committee and find a new partner. He selected a young architect named Vincent Kling, who was experienced in working with corporate clients, was friendly with several members of the Railroad’s board of directors, and had already been hired for separate work with the Railroad. These factors were no accident. Bacon chose a partner who could help him reach the right people and sell his concept.
With Kling’s help, Bacon engaged in negotiation with the Railroad and its real-estate broker, and in 1952 when the Railroad announced that the Chinese Wall was coming down, Bacon followed with a presentation of what should replace it. However, while Kling and Bacon gained a certain amount of leverage through the power of persuasion, their efforts only went so far. As it turned out, the Railroad hired a New York developer and New York architect who created a design that was criticized universally in Philadelphia, including by Bacon. It was a major cohesive project, but few of Bacon’s design ideas made it to the final product.
Penn Center is but one example of how Bacon’s major role was selling ideas, and attempting to reach powerful decision makers. He took a similar tact throughout his career, marketing concepts to the business community that controlled the interests in what became Market East and Society Hill. Bacon ended up becoming associated with these projects, but other players, whose names we rarely hear, were arguably much more instrumental in actually carrying them forward.
I argue in my chapter:
Bacon’s strength, and the key to understanding his successful initiatives, was his ability to comprehend the power structure and work through the right channels to advance his concepts. Bacon promoted his ideas to decision makers and then (if he was successful) stepped away as others carried out his visions. Through this tenuous process, it is apparent how easily development projects evolved differently than Bacon planned.
In the late 1950s, Bacon assembled a Center City Plan for Philadelphia. Using vibrant images and diagrams, the plan connected disparate projects and visually showed them interlocking, forming one complete vision for Center City. This too was Bacon’s salesmanship at work. Society Hill’s Greenways ran into Independence Mall, which flowed seamlessly into a vision for the Market East shopping center, traipsing all the way to Penn Center. Center City was not a collection of projects; rather a single, cohesive vision.
This complete image of Center City was one that Bacon started to sell to the media, to audiences when he gave speeches, and in his own writings, including the “2009” article. Eventually Bacon landed on the idea of a major celebration of America’s 200th birthday as the greatest venue of all for selling Philadelphia on a massive scale. The 2009 article is the first significant instance of Bacon publicly articulating this total concept. Through the 1960s Bacon would hone his pitch and sell it through presentations, articles, and a film to venues across the globe.
In 1964 Bacon was highlighted as the key player of Philadelphia’s renaissance, with his face on the cover of Time magazine. While Philadelphia’s revitalization had a long ways to go, with still unproven results, Bacon had succeeded in selling Philadelphia to the nation, and selling himself as its lead figure. As his recognition grew, so did his local influence.
Ironically, Bacon largely failed at selling himself. Case studies of his work, his writings and speeches show a man obsessed with developing a successful methodology for empowering communities and helping citizens plan for themselves. Yet, Bacon is often recalled as a dictatorial, top-down planner. Perhaps due in-part to Bacon’s high profile and his forceful and argumentative demeanor, he was not able to effectively practice what he preached.
Another goal of my chapter is to tell parts of Bacon’s story that have not been well told. For example, as expressed in the 2009 article, Bacon’s focus on housing and community development never waned. Throughout the late 1950s and 1960s he wrote and spoke prolifically about the need to build mixed-income, mixed-race communities. He despised high-rise public housing projects, and in the 1960s spearheaded a concept for America’s first scattered site public housing program.
Yet another side of Bacon that is not well known was his crusade to rid the world of automobiles, and his vision for a Post Petroleum City. Bacon started but never finished a book on this topic – imagining a world where people travel only by foot, bike, or transit. In 1966 he explained, “there is a ‘revulsion’ against the automobile and the destruction it does to cities and the countryside. The car is losing its luster as something worth sacrificing for.” Later he attempted unsuccessfully to organize an international conference on the post-petroleum city.
Bacon certainly had his faults, and they were substantial. He was intensely focused on physical design, and paid little attention to policy areas like education and workforce development. He could be unapologetically stubborn in his approach. Bacon did not foresee the extent of American urban decline that would occur in the 1970s and 1980s, and failed to prepare for this period.
Still, in the 2009 article, Bacon imagines a future Philadelphia that invests in a world-class downtown, has thriving neighborhoods, and slowly attracts back the middle class. Today, while cities like Detroit seem headed for the grave, Philadelphia appears on track for the kind of rebirth that Bacon envisioned in 1959. Clearly modern individuals and institutions play an important role, but it is hard not to wonder whether the 1950s and 1960s era actually laid a stronger framework for eventual success than we often give it credit.
Bacon’s role in Philadelphia was hugely significant. However, he was not a power broker, enabled to build physical projects at his whim. In many of the projects of the 1950s and 1960s Bacon was a much more minor player than we have come to believe. To appreciate Bacon’s contributions, he should be recognized as a planner who masterfully understood the dynamics of how society makes decisions – the art of getting things done. I will end this talk the way I end my chapter:
Edmund Bacon’s fame and his lasting influence largely stem from his ability to forge the link between planning and implementation, creating a new role for the city planner as both an active civic participant and salesman of ideas. This was just as rare a feature for planners in 1959 as it is today. The challenge for planners in 2009 is to understand and excel at this subtle art of selling ideas, inspiring decision makers to adopt ideas and transform them into a vivid reality.
Labels:
city planning,
Edmund Bacon,
Imagining Philadelphia
Wednesday, October 28, 2009
Philadelphia Street Furniture Survey
By Ariel
Sunday, October 25, 2009
Shop SEPTA
By Ariel
While food system planning tends to focus on the development of grocery stores, farmers markets and community gardens, it does not often make the link between transportation, shopping and food systems. In Europe, and across the world, where communities are more walkable and fresh local produce is more accessible, stopping by a Shouk or a Bazar after work to pick up a few vegetables is a way of life. In America our shopping habits are more concentrated and require more support: we shop for groceries once or twice a month, load up our cars and hope we finish our vegetables before we go shopping again. But when 36% percent of Philadelphians' don’t own cars and when car ownership imposes a significant burden on low income families, then you have a growing realization that there is a critical link between food systems and transit planning.
According to the latest American Community Survey, 26% of Philadelphians commute to work via transit. While they may use transit for work, far fewer use it for such things as shopping. According to a 2005 Econsult on commercial corridors, only 10% of trips to commercial corridors were taken via public transit. More over 52% of all trips to commercial corridors in areas where thirty percent of the population is below the poverty line were via car. However, only 37% of people in those areas actually own cars. Philadelphians with lower incomes have significantly less access to fresh and healthy food and everybody from The Reinvestment Fund, to the Greater Philadelphia Urban Affairs Coalition and State Representative Dwight Evans have been fighting to bridge that gap. Over 125,000 people shop at local farmers markets, and 167,695 Philadelphians live near commercial corridors without grocery stores. By partnering with supermarkets and the Food Trust (which oversees Philadelphia’s 27 farmers markets), by out-fitting buses with simple shelves, and targeted routing changes it is possible to “move the needle” and bring the number of people who shop via SEPTA closer to those who commute via SEPTA.
Edmund Bacon and the Future of the City
By Greg
WEDNESDAY, OCTOBER 28, 2009
Imagining Philadelphia: Edmund Bacon and the Future of the City - 1.25 AIA/CES LUs; CEU Eligible for PA Landscape Architects
There is a new book coming out this week published by University of Pennsylvania Press called "Imagining Philadelphia: Edmund Bacon and the Future of the City."
The book starts with an article by Bacon (Philadelphia's famed city planner) written in 1959, envisioning Philadelphia in the year 2009. The following chapters put the Bacon article in context and interpret its themes relating to Philadelphia's post World War II planning history. The final chapter talks about the promise of Philadelphia in the year 2059.
My chapter is the second in the volume, entitled "Salesman of Ideas, The Life Experiences That Shaped Edmund Bacon."
I invite you to come to a reception, panel discussion, and book signing this Wednesday, October 28th at the Design on the Delaware Conference. It costs $15 ($10 for AIA members and $5 for students) and you have to register online at www.designonthedelaware.com.
Here is the blurb from the conference program:
WEDNESDAY, OCTOBER 28, 2009
Imagining Philadelphia: Edmund Bacon and the Future of the City - 1.25 AIA/CES LUs; CEU Eligible for PA Landscape Architects
In the fall of 2009 an edited book will be published—Imagining Philadelphia: Edmund Bacon and the Future of the City—that seeks to add context and analysis to Edmund Bacon’s ideas and his works. Though many of the changes Bacon predicted for the city have come to pass, few of them arrived in the way he imagined. In this program, several of the authors in Imagining Philadelphia will give short readings from their respective chapters followed by audience questions and discussion of the book and its arguments.
Presenters: Eugenie L. Birch, FAICP, University of Pennsylvania; Greg Heller, Delaware Valley Regional Planning Commission; Scott Gabriel Knowles, Drexel University; Harris Steinberg, FAIA, PennPraxis
Cocktail Reception in Exhibit Hall – 5:00 pm to 7:00 pm (complimentary)
PROGRAM AND BOOK SIGNING - 5:30 pm to 6:45 pm in exhibit hall
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